This online discussion will focus on the SAFEWATER project, an initiative between Ulster University and partner organisations (academic and non-academic) in Brazil, Colombia and Mexico which helps people in rural areas gain access to clean water for domestic use. We will demonstrate how existing knowledge in business and marketing can tackle a global challenge by looking at clean water solutions.
An estimated 2.2 billion people need access to safe drinking water. This problem is more significant in rural communities in developing countries, where many still drink contaminated water.
Janeet Rondon-Sulbaran, Michael Brennan and Ian Balam, Department of Marketing, Management and Leadership, Ulster University
This event is open to all.
This event will appeal to anyone interested in safe, clean drinking water, researchers and students.
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